![]() ![]() ![]() Make that clearer, the numbers are 1,568 Evoques down the road so far this year, 2,737 Range Rover Sports (which after 11 months is already 57 more units than LR sold through all of 2015 and considerably more than all other years the Sport has been available), and 1,060 full-size Range Rovers over the same period (which puts it on target for last year’s sales, both of which have been stronger than ever before). That would be the mid-size Range Rover Sport that starts more than 50 percent higher, while the top-tier full-size Range Rover, which enters the picture at more than twice the Evoque’s price, is two-thirds as popular. The four-door Evoque continues forward as the Range Rover brand’s entry-level SUV, albeit despite a base price slightly below $50k it’s not its bestselling model. In Canada the Evoque Convertible actually replaces the Evoque Coupe, which is still available in the U.S. ![]() In the industry just goes to show that innovation is nothing new with Land Rover’s Range Rover division. That it’s based on the only true two-door SUV coupe World’s first? I suppose we should have already given Land Rover that title for its Defender 90, which was certainly luxurious when it came to pricing and features, at least for the ’90s (it was dubbed 90 for its wheelbase, not the era), and of course included a removable top, but the new Evoque Convertible is the first modern-day drop-top SUV with a fully automated and insulated power retractable roof and a truly luxurious interior. The world’s first four-door coupe in its CLS, and then followed it up with the ultra-popular CLA BMW took the same concept to new heights with their sport coupe-like X6 SUV and more recent X4 and now Land Rover’s most premium Range Rover division brings us the world’s first luxury SUV convertible. If you want to stand out in the world of luxury, you can’t merely imitate. ![]()
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